Competitor targeting: get featured where rivals already appear
Find the articles, reviews, and comparisons where your competitors are featured, and pitch your brand into the same coverage.
The fastest way to find publishers who will feature a brand like yours is to look at who already features your competitors. Review sites, comparison pages, and 'alternatives to' articles have already decided that your category matters to their readers, and they refresh those pages throughout the year.
We track the searches where your competitors appear, from buyer keywords like 'best creatine gummies' to brand-driven queries like '[competitor] reviews' and '[competitor] alternatives'. For every ranking page we note which competitors show up, then pitch the publisher a specific reason to include you: a different price point, a cleaner formula, better availability, or a stronger affiliate offer.
Who this is for
Challenger brands that want to show up in the roundups, reviews, and comparison articles where competing products are already winning attention.
What you get
- Tracking of competitor visibility across Google, Bing, and Yahoo buyer searches
- Discovery of 'vs', 'alternatives', and review pages that already cover rival brands
- A target list of the exact articles featuring competitors but not you
- Pitches that position your product against the brands the article already lists
- Monitoring for new comparison and alternatives articles in your category
How it works
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1
Map competitor visibility
We identify your closest search competitors and track the buyer keywords, brand reviews, and alternatives searches where they appear across Google, Bing, and Yahoo.
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2
Find the pages featuring them
We list the roundups, reviews, and comparison articles that cover your competitors, noting which brands each page includes and where it ranks.
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3
Position your angle
For each target we define why your product belongs on the page: price, formulation, certifications, availability, or a better affiliate offer for the publisher.
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4
Pitch inclusion
We contact the editor or writer with an article-specific pitch and follow up, offering samples, fact sheets, affiliate terms, or approved sponsored placement where appropriate.
What we need from you
- 3 to 5 direct competitors you want to appear alongside
- Clear product differentiators we can use in comparison pitches
- Willingness to offer samples or affiliate terms comparable to rival brands
What we do not do
- Publish dishonest comparisons or attack competitor products
- Promise removal of a competitor from any article
- Copy a competitor's claims or imagery in outreach
Competitor placement targeting questions
Yes, that is the core of this service. Publishers update comparisons and roundups regularly, and editors often add brands when given a clear reader benefit such as a different price point, formula, or use case.
Searches like '[competitor] alternatives' and '[competitor] vs' come from shoppers who are close to buying but comparing options. Pages ranking for them are some of the highest-converting placements in a category.
No. We position your product on its own merits and never ask publishers to remove or disparage a competitor. Honest comparison content converts better and keeps publisher relationships intact.
More answers are in the full FAQ.
Want this for your store?
Send your store URL and we will say whether this service fits.
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