TikTok, YouTube and Instagram creator outreach for e-commerce
Recruit relevant TikTok creators, YouTubers, and Instagram accounts for honest product reviews, tutorials, affiliate partnerships, and sponsored content.
Customers check video reviews and creator comparisons right alongside written buying guides. YouTube reviews rank directly in Google search results, and TikTok and Instagram creators shape which brands shoppers search for by name.
We identify creators who already review products in your category, check that their audience and engagement match your buyers, and pitch product seeding, affiliate partnerships, dedicated reviews, or disclosed sponsored videos. You approve creator compensation, sample budgets, and deliverables before anything is committed.
Who this is for
Brands in visual, demonstrable, or review-driven verticals that want honest creator reviews, product comparisons, tutorials, and affiliate or sponsored collaborations alongside article features.
What you get
- Discovery and vetting of TikTok, YouTube, and Instagram creators in your niche
- Personalized creator outreach and follow-up management
- Coordination of product seeding, review briefs, and affiliate tracking links
- Negotiation support for sponsored videos, usage rights, and ongoing partnerships
- Compliance checks so gifted, affiliate, and paid posts carry clear disclosures
How it works
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1
Find category-relevant creators
We search YouTube, TikTok, and Instagram for creators already making product reviews, routines, unboxings, or comparisons in your niche.
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2
Vet audience and content quality
We check view consistency, comment quality, and brand safety so you pitch creators whose viewers genuinely care about the product type.
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3
Pitch seeding, affiliate, or paid concepts
We reach out with tailored partnership offers, whether gifted product seeding, affiliate commission splits, or client-approved sponsored videos.
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4
Manage shipping, briefs, and live links
We coordinate sample delivery, share talking-point facts without scripting fake praise, confirm proper #ad or affiliate disclosures, and log every post.
What we need from you
- Product units allocated for creator seeding and testing
- Clear creative guardrails and approved product claims
- Budget range if you want paid creator sponsorships in addition to seeding and affiliate offers
What we do not do
- Ask creators to hide gifted, affiliate, or sponsored relationships
- Judge creators solely on vanity follower counts
- Sign creator contracts or spend your budget without written approval
Influencer and creator outreach questions
Shoppers bounce between Google roundups, YouTube reviews, and TikTok searches before buying. Plus, YouTube review videos frequently rank on page one of Google for '[product] review' and 'best [product]' searches.
Yes. Many mid-sized and niche creators test products on a gifted plus affiliate basis when the product genuinely fits their channel, while larger dedicated integrations usually carry a flat fee.
TikTok, YouTube, and Instagram creator recruitment is included in the Publisher + Creator Growth package ($2,999/mo), or can be scoped for multi-channel campaigns.
More answers are in the full FAQ.
Want this for your store?
Send your store URL and we will say whether this service fits.
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